By Kia Morgan - AMT News
The global phenomenon that is Verzuz is still popular since its introduction during the COVID-19 pandemic as a virtual DJ battle, with Timbaland and Swizz Beatz battling each other on Instagram Live broadcasting in March 2020.
Since then fans tune in to watch their favorite artists go head to head while for some it’s going down memory lane.
In a written statement, the mega producers stated, “This is a momentous occasion not only for Verzuz and Triller but the music business as a whole. By putting Verzuz in the Triller Network ecosystem and expanding the Verzuz brand to be side by side with the powerful Triller app, we will be able to continue to grow and evolve the music business as a whole, as we have been doing. To have partners in Triller who share our vision, specifically to celebrate and elevate the amazing artists who continue to shape culture around the world and give the consumer more direct access, is game-changing. We couldn’t be happier to be elevating Verzuz and Triller and to recognize, in a very real way, all of the artists who have helped make Verzuz the global phenomenon it is today. Our dream, the artists’ dream, today is realized, which is no small feat. Triller Verzuz is a company that’s by the artists, for the artists and with the people.”
This is definitely a win for the culture!💯🙌🏽
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